HomeIndustryAutomotive IndustryTiffin Group & Rollick Partner to Refine Customer Experience

Tiffin Group & Rollick Partner to Refine Customer Experience

Partnership for Next-Level Customer Experience and Online Inventory Shopping Program between Tiffin Group and Rollick.

To improve the shopping experience for customers, Rollick and the Tiffin Group have teamed up to develop an enterprise-wide marketing, sales, and inventory management system.

A collaboration between Rollick & Tiffin Group

There is a need for additional ways to expose and sell inventory. According to a 2022 poll of RV dealers conducted nationwide, 55% of dealers consider their present inventory burden as “heavy.” A typical RV buyer’s journey frequently begins on the manufacturer’s website. Here, they learn more about a product of interest and conduct preliminary research. However, to find available inventory, buyers must visit a local dealer.

Thus, a partnership between Rollick and Tiffing Group enables Tiffin and Vanleigh clients to browse nationwide dealer inventory. They can do so directly on tiffinmotorhomes.com and vanleighrv.com with an eCommerce-like experience. The website is based on the GoRollick Marketplace platform. It enables users to filter dealer inventory near them, choose the RV type and model of interest, check the vehicle’s specifications and images at the dealership, and ask for a quote.¬†

The Tiffin Group has created an internal sales and concierge team helping customers with coach selection, queries, and arranging appointments. The Tiffin Group also used Rollick’s Aimbase technology to enhance the overall customer experience.

About Rollick, Inc.

In order to provide a seamless customer journey, Rollick links manufacturers, dealers, and finance and insurance providers with in-market customers in the Powersports, RV, and Marine industries. The OEM solutions offered by Rollick cover marketing automation, enterprise lead management, customer experience/loyalty, and new customer acquisition. The 2022 Inc. 5000 list ranks Rollick as the 1,040th fastest-growing private company. Rollick powers the GoRollick outdoor vehicle buying program for their members, clients, and employees in collaboration with industry and affinity partners like Sam’s Club, AAA, and NADA guides.

About Tiffin Group

Being one of the few family-run RV manufacturers in the business, Tiffin Motorhomes is proud to operate significantly differently from its rivals. Building a superb motorhome with the Tiffin name on every coach is our profession and a source of personal pride. We have dedicated our entire lives to perfecting it, and we obsess over every detail to make driving better.


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